Leads & Sales

Managing Your Lead Pipeline

Track inquiries from first contact to booked event with a drag-and-drop pipeline that creates events for you.

The Leads page is a visual pipeline (Kanban board) that shows every opportunity and what stage it's in.

The stages

  • Inquiry β€” new requests that need a first response.
  • Qualified β€” good-fit leads with basic event details.
  • Tasting β€” prospects who need a tasting or consultation.
  • Proposal β€” leads waiting on a proposal decision.
  • Booked β€” won work, ready for event planning.
  • Lost β€” closed opportunities that didn't book.

Moving leads between stages

You have two ways to update a stage:

  • Drag and drop a card between columns, or
  • Use the stage dropdown at the bottom of each card.

Both update the lead instantly.

Booking turns a lead into an event

When you move a lead to Booked, CaterCamp automatically creates a confirmed event for that client β€” as long as the lead has a client and an event date. This keeps your pipeline and your events calendar in sync without any double entry.

You can also book explicitly from a card's menu using Book Event. Either way, CaterCamp avoids creating a duplicate event for the same client and date.

Tip: If a lead doesn't have an event date yet, booking it still moves it to Booked β€” just add the date and an event will be created, or use Book Event to set it up.

Editing and adding leads

  • Click the β‹― menu on any card to Edit the lead's details or Delete it.
  • Add a lead manually with the New Lead button β€” handy for phone calls and walk-ins.

Next: Creating and managing events.

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